Blind Faith is run by husband and wife team, Robbie and Lindsey Priddle, based in Cardiff.
Whilst never working in the trade, Robbie has been a successful writer and contributor for a handful of online publications. After finding an appreciation for wine exploration in 2013, Robbie’s thirst for researching and tasting wines has never waivered.
Having lead teams in the field of data and analytics for some of the UK’s biggest brands, Robbie is passionate about the value and potential of data. We will look to bring interaction and digital engagement to blind tasting, and share a wealth of statistics and insights from the data we capture when members guess wines blind.
Blind Faith was a brainchild that spanned into a 35 person pilot in December 2020 – with zero promotion or social media.
This blind tasting service remains the core out of business – the premise is simple…
- receive pouches of wine
- taste them in your own time
- submit your guess of what variety/country/region
- see how you fare against other members
- get the chance to taste iconic wines you may not have otherwise come across
Blind tasting at home is seldom truly blind. People know what wines they have in their collection.
We believe Blind Faith to be truest and most enjoyable means of testing your palate from the comfort of your home.
In addition to the competition, we also offer other services utilising our pouch distribution approach:
- bulk distribution of wines in pouches for retailers, distributors or producers – we dispense, package and deliver to your audience,
- private tasting experiences catered wine enthusiasts and professionals seeking to virtually taste blind.
- social tasting formats for groups of colleagues or groups of friends and family.
- resell of some products and accessories we’re passionate about sharing
If you’re interested in supplying, partnering or sponsoring Blind Faith, or if you have questions about what we do, we’d love to hear from you.